The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. Today, thanks to the rise of self-service BI tools, the analytical doors have been opened to a wider audience. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. Enter small business dashboards and metrics. 

BI dashboard tools provide smaller businesses with valuable insights regarding their operations thanks to real-time access to data. It is critical for them to understand what is going on inside the organization in order to be successful and stand out from competitors, and small business KPIs and dashboards allow them to do just that. How you might be wondering? Here, we will tell you everything you need to know about the topic. Starting off with a definition. 

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In today’s business world, the competition is fierce. Sector, niche, or industry aside, to survive and thrive in an ever-evolving digital landscape, working with measurable online data analysis and performance metrics is essential.

To succeed in the Age of Information, you have to keep your internal talent as well as your clients happy. In fact, customer experience (CX) is one of the main brand differentiators across industries, surpassing factors like price and product in terms of importance to today’s digitally native consumers.

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Regardless of the type of website you back, your SEO efforts determine its success and performance. As a website owner, you might already be implementing several digital marketing and SEO strategies to drive performance through your website. However, very few know that an efficient way to do so is by tracking and managing the KPI metrics which would portray the SEO performance of your website. Even today, 15% of the searches on Google are new, giving companies plenty of opportunities to improve their rankings. 

With these things in mind, here are some of the most important SEO metrics and KPIs that you should track for your website:

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“If your only tool is a hammer, every problem looks like a nail.” – Abraham Maslow

Fact: 100% of the statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs.

An even more interesting fact: the blogs we read on a regular basis are not only influenced by KPI management but concerning content, style, and flow, they’re often molded by the suggestions of these goal-driven metrics.

Catchy headlines, backlinks to relevant influencer content, the seamless placement of a numbered or bulleted list – and visuals, visuals, visuals are some of the key drivers of successful digital content. But these tactics and elements are not crafted out of thin air, nor are they sung by the high council of Silicon Valley; they are created by us, the readers. It’s our consumer demands that are communicated to businesses via KPI examples, dictating how the brands or businesses craft and develop the content they publish.

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In business, Key Performance Indicators (KPIs) help you see the big picture and evaluate your strategies to better adjust them. There are many different KPI examples that you can use to track and evaluate a company’s success. Measuring digital marketing KPIs is one of the crucial functions of a marketing department. Why?

Because digital marketing, more than any other form of marketing, thrives on the proper use of KPIs. With digital marketing, almost everything is quantifiable. You can see how much your marketing strategy is costing you each step of the way and understand how much Return on Investment you’re getting. However, along with this ability to quantify, challenges and questions arise. Some of these challenges include:

• What are the Key Performance Indicators for digital marketing?
• Will these online marketing KPIs accurately reflect your “wins and losses” in the real world?
• How can you “move the dial” on these KPIs in a positive way?

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