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Data is the new oil? No, data is the new soil.” – David McCandless
Humans are visual creatures. A visual is processed 60,000 times faster than any text, and studies show that 65% of the population comprises visual learners. Moreover, 90% of the information transferred to the brain is visual.
Marrying digestible text with striking visuals provides the greatest results regarding the effective presentation of data, making it easy for audiences to understand and retain data. This very notion is the core of visualization.
Recently, data visualization specialists have married information to high aesthetics, taking advantage of humans’ natural affinity for beauty. When choosing the right data visualization type, the most important element to consider is if you’re offering people the opportunity to see insights they haven’t seen or experienced before and wouldn’t otherwise be able to decipher in written text alone.…