The datapine Blog
News, Insights and Advice for Getting your Data in Shape

Blog Posts for Category: Market Intelligence

The Impact of Big Data on The Retail Sector: Examples And Use-Cases

Big data in retail is changing the rules of the game - don't miss out on its opportunities 

“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard, Gartner

In today’s hyper-connected digital world, big data is everywhere. We all have a digital footprint and believe it or not, almost everything we do online can be analyzed, quantified and used to help track consumer trends, behaviours and insights that help brands reach out to us on an engaging, personal level.

That said, should you be a retailer and reading this: if you’re not at present, you need to start using big data to your advantage, by mastering and understand it namely thanks to a retail analytics software for instance. And to connect with your target audience with valuable, personalized content or deals tailored to their personal needs, you need big data.