In your daily operations, you likely notice your processes and ‘activities’ constantly changing – sales trends and volume, marketing performance metrics, warehouse operational shifts, or inventory management changes, among many others.

All these little alterations in your organizational activities are impacting the global well-being of your company, your warehouse, your restaurant, or even your healthcare facility. Whether you manage a big or small company, business reports must be incorporated to establish goals, track operations, and strategy to get an in-depth view of the overall company state.

But with so much information being collected daily from every department, static business reports created manually will not give your company the fresh insights it needs to stay competitive. Businesses that want to succeed in today’s crowded market need to leverage the power of their insights in an accessible and efficient way. This is where modern business reports created with interactive data visualizations come to the rescue. 

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We live in the age of information. Niche or industry aside, by squeezing every last drop of value from your business’s data, you will become more efficient, innovative, and productive.

Data offers a wealth of priceless insights that will boost the growth and evolution of your business significantly. And, if you fail to use big data to your advantage, you could find yourself falling behind your competitors and eventually becoming obsolete.

But, with so much information and such little time, where do you even begin? Digital dashboards not only help you to drill down into the insights that matter most to your business, but they also offer an interactive visual representation that assists in swifter, more informed decision-making as well as the discovery of priceless new insights.

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Data is the new oil? No, data is the new soil.” – David McCandless

Humans are visual creatures. A visual is processed 60,000 times faster than any text, and studies show that 65% of the population comprises visual learners. Moreover, 90% of the information transferred to the brain is visual.

Marrying digestible text with striking visuals provides the greatest results regarding the effective presentation of data, making it easy for audiences to understand and retain data. This very notion is the core of visualization.

Recently, data visualization specialists have married information to high aesthetics, taking advantage of humans’ natural affinity for beauty. When choosing the right data visualization type, the most important element to consider is if you’re offering people the opportunity to see insights they haven’t seen or experienced before and wouldn’t otherwise be able to decipher in written text alone.

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Market research analyses are the go-to solution for many professionals, and for good reason: they save time, offer fresh insights, and provide clarity on your business. In turn, market research reports will help you to refine and polish your strategy. Plus, a well-crafted report will give your work more credibility while adding weight to any marketing recommendations you offer a client or executive.

But, while this is the case, today’s business world still lacks a way to present market-based research results efficiently. The static, antiquated nature of PowerPoint makes it a bad choice for presenting research discoveries, yet it is still widely used to present results. 

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Using data in today’s businesses is crucial to evaluate success and gather insights needed for a sustainable company. Identifying what is working and what is not is one of the invaluable management practices that can decrease costs, determine the progress a business is making, and compare it to organizational goals. By establishing clear operational metrics and evaluating performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data.

We have written about management reporting methods that can be utilized in the modern practice of creating powerful analyses, bringing complex data into simple visuals, and employing them to make actionable decisions. Now we will focus on operational efficiency KPIs that can ultimately bring indispensable value out of the overall business development by concentrating on the most important business question: what can I do to perform even better?

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