Every entrepreneur today has tried swimming in the marketing waters. It is barely impossible to have a business and not have a marketing plan for your product to reach as many clients as possible. The very soul of that plan is the marketing automation – the software that will automate some marketing tasks previously done manually, like sending emails, posting on social media, SEO, blog posts, etc. It has proven to save the resources, namely money, and help your business grow. That’s only if used correctly. If not, it can do quite the opposite and smudge your reputation and brand in the process.

But don’t worry, because here we’ll show you how to avoid the most common marketing automation mistakes. …

READ MORE