Introduction To A/B Testing: Definition, Challenges, And Best Practices
The utility of A/B testing tools to find content with the best conversion rates is well understood. Besides, the tools continue to mature, including A/B/X testing – the ability to test multiple combinations to determine the best mix. These tools also underscore additional potential for deeper analysis of site data using a data warehouse. Not always the first thought for digital marketing, but this partnership has the potential to supply analysis results that can be used across the company. …